About WisestBuy
WisestBuy is the direct-to-consumer storefront of JBK-X PTY LTD, an Australian-owned company that designs and sells everyday wellness essentials under our two in-house brands: FJALLUFT and IBEELIV.
Our brands
• FJALLUFT — Clean, minimalist skincare and body care inspired by Nordic simplicity. Our hero product, the Whipped Beef Tallow & Honey Balm, is formulated with grass-fed tallow, raw honey and cold-pressed olive oil for a single-purpose, no-fuss daily moisturiser.
• IBEELIV — Practical personal-care supplies designed for real households: hydrocolloid skincare patches and silicone skin-care sheets.
Why we built WisestBuy
We started JBK-X PTY LTD in 2023 because we kept buying overseas wellness products that arrived in flimsy packaging, with confusing ingredient lists and no one to ask when something went wrong. So we partnered with suppliers we trust, simplified our selection to practical products we would use ourselves, and established WisestBuy to serve U.S. customers through our fulfillment center in Dover Plains, New York.
Company Information
WisestBuy is operated by JBK-X PTY LTD, a registered Australian company.
ABN: 64 671 980 573
Registered Office: 84-90 Hotham Street, Preston Lower VIC 3072, Australia
Fulfillment Center: 69 W Duncan Hill Rd, Dover Plains, NY 12522, United States.
Phone: (888) 544-5247 — Mon–Fri, 9am–5pm EST
Email: support@wisestbuy.com
