Product Overview
Brand: AVEDA
Color: Clear
Features:
- Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
- Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
- Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
- Silicone Free: Abyssinian oil nourishes and adds shine without the need for silicones.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
- Evolving is in our nature. We have a new look on the outside with updated packaging! During this evolution you might see both our new and old packaging. Don’t worry the same beautiful formula remains the same on the inside.
Release Date: 05-01-2026
Details: Keep it simple with Shampure. This Aveda icon is a gentle daily shampoo for fine to medium hair types, made with our signature calming aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender. Abyssinian oil provides weightless nourishment and shine and mimics the performance of traditional silicones. Animal-Derived Ingredients, Silicones, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, and Formaldehyde Donors. If you love the Shampure aroma, try the body care line, which includes Body Lotion, Hand & Body Wash, and Composition Oil, as well as a soy wax candle. *Per ISO 16128 standard. From plants, non-petroleum minerals and/or water.
