Product Overview
Brand: COLOR WOW
Color: WHITE
Features:
- Free of alcohol, salt, drying resins typically used to create volume
- Massive volume plus super healthy hair quality
- Fortified with strand-strengthening bamboo
- Innovative light, frothy formula for weightless volume
Release Date: 16-06-2021
Details: Product Description Typical volumizing products use hair-dehydrating ingredients (alcohol, salt, and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy 'naked' volume, body, guts, and grip without compromising hair health. Brand Story Color Wow, the first professional range of breakthrough hair care technologies that keeps your color first-day fresh and makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments.
