Product Overview
Brand: Madison Reed
Color: Pura
Features:
- A clear deep conditioning mask for all hair types and colors — Pura adds intense hydration and shine with no tint or color change. The perfect weekly treatment for color-treated, highlighted, or natural hair. Pure condition, no commitment, no tint.
- Powered by SmartDye Technology — positively charged pigments that deposit color where hair needs it most, fading gradually and building with every use. The more often you apply, the more vibrant the result. Use 2–3 times per week for best color payoff.
- Use in place of conditioner after shampooing — squeeze out excess water, apply generously roots to ends, wait 5 minutes, and rinse. No mixing, no developer, no damage. Wash hands immediately after rinsing to avoid staining. Contains 1–2 applications.
- Smart 8-Free formula — free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Infused with keratin, argan oil, and ginseng root extract for strength and shine. Made in Italy, Leaping Bunny certified cruelty-free.
- Works on color-treated, highlighted, and natural hair of all textures — pairs with Madison Reed Radiant Hair Color for a complete at-home color system. Fades gradually over washes, no harsh regrowth line. Not intended for gray coverage.
